AKP Phnom Penh, February 28, 2026 --

Visa (NYSE: V), a global leader in digital payments, together with Wing Bank, The Asia Foundation, and Good Return, has launched “Vee Together by Visa”, a multi-partner social impact initiative designed to strengthen Cambodia’s Micro, Small, and Medium Enterprises (MSMEs) in the tourism sector so they can better operate and grow in an increasingly digital marketplace.

Tourism is at the heart of Cambodia’s economy, and MSMEs are the key engines that support jobs, deliver vital visitor experiences, and power economic development in local communities. Yet many small businesses continue to face challenges in accessing finance, adopting digital tools, and servicing customers in the digital economy. Vee Together by Visa aims to address these barriers by offering MSMEs better access to finance, secure digital payments, business upskilling, and tourism-related insights to help them improve operations, deliver better services, and grow more confidently, according to a Visa’s press release.

Anchored on Visa’s flagship social impact framework in the Asia Pacific region, Digitally Inclusive Commerce Ecosystem (DICE), the initiative brings together public and private sector partners to build the foundations of a modern tourism commerce ecosystem. The programme focuses on key areas critical to MSME competitiveness: payments, financing, connectivity, skills training, insights and community-based support.

“Vee Together by Visa supports our national priority to strengthen tourism competitiveness and ensure that small businesses can benefit from Cambodia’s digital transformation. By building skills, improving access to digital tools, and supporting communities in key destinations, this partnership helps our tourism MSMEs deliver better services and create more meaningful experiences for visitors,” said H.E. Huot Hak, Minister of Tourism.

Arturo Planell, Group Country Manager, Regional Southeast Asia, Visa, said: “Vee Together by Visa reflects Visa’s commitment to uplifting tourism and accelerating digitalisation in Cambodia. By supporting the businesses that power the country’s visitor economy with better access to financing, digital payments, practical skills, and tourism insights, we aim to strengthen competitiveness across the entire tourism value chain. We are combining Visa’s global trust and security with Cambodia’s innovation to help advance the country’s digital payments and tourism ambitions.”

“Tourism remains a core pillar of Cambodia’s economy, generating US$3.7 billion in 2025 – a 3 percent increase – and attracting 5.57 million international visitors, with MSMEs playing a central role in this growth. As Visa is a long-standing partner since 2018, Wing Bank is proud to join hands with Visa to support MSMEs with financing options backed by Good Return, Visa credit cards, and the introduction of Wing Bank POS terminals for seamless KHQR and card payments,” said Dr. Dmytro Kolechko, CEO of Wing Bank. “Coupled with financial and digital literacy support from The Asia Foundation, these solutions empower entrepreneurs to strengthen operations and build long-term resilience. We are already seeing positive results and remain committed to driving the continued advancement of Cambodia’s tourism sector.”

Bénigne du Parc, Programme Director, Good Return, said: “This pilot reflects Good Return’s commitment to ensuring Cambodia’s tourism growth delivers real opportunities for women led and small businesses. Through our partnership with Wing Bank and The Asia Foundation, and with support from Visa through Vee Together, we are using a targeted credit guarantee to help MSMEs access finance, adopt digital payment solutions and participate more inclusively in the tourism economy. By enabling businesses to accept international card payments and build digital financial capability, this initiative is expected to support women-led MSMEs and help sustain jobs across key tourism cities.”

Meloney C. Lindberg, Country Representative, The Asia Foundation, said: “The Asia Foundation is proud to partner with Visa to support Cambodia’s tourism entrepreneurs with practical skills and actionable business insights. This initiative reflects our commitment to equipping individuals and communities to shape their futures and to building inclusive, future-ready economies. By strengthening the foundations of digitally enabled and evidence-informed decision-making, we aim to help local businesses – many of them women led – grow with confidence and resilience.”

Supporting Cambodia’s digital and tourism ambitions.

Through DICE and Vee Together by Visa, Visa makes it easier for small tourism enterprises to pay and be paid securely, build trust with customers, and participate in the fast-growing digital economy.

Visa also provides access to tools such as the SMB Online Toolkit, the Shop Small Everyday campaign, and its partnership with the Bakong Tourists App, helping small businesses connect with visitors, diversify their revenue, and become more competitive.

By combining global expertise and local innovation, Visa and its partners aim to build a more inclusive, resilient tourism sector – one that supports communities, empowers small businesses, and contributes to Cambodia’s long-term economic development.

By C. Nika