AKP Yunnan, August 12, 2025 -- A seminar on "Short Video Creation and Communication for Developing Countries," organised by the Yunnan International Centre for Economic and Technical Exchange (YICETE), began in Kunming, Yunnan province on Aug. 12, bringing together nearly 40 participants from 10 countries, including Cambodia.

The seminar, run till Aug. 25, aims to provide participants with skills and knowledge in short video production, a crucial tool for modern communication and information dissemination. 

In the opening ceremony, YICETE Director Mr. Li Rongkang said that the organisation of this two-week-long seminar aligns with contemporary trends and the shared desire among countries to strengthen exchanges and cooperation. 

“We aim to leverage this platform to provide friends from developing countries with an opportunity to gain deeper insights into the development of China’s media industry and to learn about advanced practices in video creation,” he said. 

Mr. Li shared that China’s short video platforms, characterised by rich content, innovative technology, and diverse business models, have attracted hundreds of millions of users. They have become essential windows for showcasing Chinese culture, promoting economic growth, and facilitating international exchanges. 

The seminars over the 14 days will allow foreign media to gain in-depth professional knowledge and skills in the short video planning, shooting, production, and dissemination. Additionally, field trips and exchange activities are arranged to provide participants a deep understanding about China’s cultural and rapid development. 

A member of the Cambodian delegation highlighted the importance of the seminar for effective communication and the growing role of technologies like AI and virtual anchors. 

“Short videos are more than just content—they are tools for education, cultural exchange, and sustainable development, and we are eager to learn from China’s advancements in digital communication, share Cambodia’s experiences in media for development, and build bridges with fellow participants to create impactful stories that transcend borders,” said Ms. Saing Manita, an advisor to the Ministry of Information of Cambodia.

“Let us make the most of these 14 days by exchanging ideas, forging friendships, and laying the groundwork for future collaborations,” she added. 

She took opportunity to underscore that this year is especially meaningful as Cambodia and China celebrate the 67th anniversary of their diplomatic relations, a partnership strengthened by the Action Plan on the Implementation of the Strategic Partnership Cooperation Framework between the two governments. 

Under this framework, Cambodia and China have deepened collaborations in radio and television broadcasting, information exchange, and digital media innovation—areas that directly align with this seminar’s focus, she said. 

By Heng Chanbunwath