AKP Phnom Penh, August 17, 2026 --

The Ministry of Tourism, in collaboration with the Phnom Penh Capital Administration, has officially launched the Phnom Penh Tourism Development Plan 2026–2030, aiming to position Phnom Penh as one of the region’s prominent urban tourism destinations.

The launch ceremony was held at the Phnom Penh Capital Hall on Aug. 17 under the presidency of H.E. Huot Hak, Minister of Tourism, and H.E. Khuong Sreng, Governor of Phnom Penh.

The Ministry of Tourism stated that the plan is not merely a strategic guidance document, but also a shared roadmap and practical framework for mobilising all relevant stakeholders to jointly develop Phnom Penh’s tourism sector, enhance its quality and attractiveness based on the principles of "Clean, Smart, and Green," and strengthen the capital’s competitive advantages and capacity.

The Tourism Minister highly appreciated their active support, through all available means and mechanisms, for the implementation of the “Visit Cambodia Green Season” Campaign, which has been carried out since 2025 and continues throughout 2026.

H.E. Huot Hak further emphasised that Phnom Penh is not only the political, administrative, economic, commercial, and cultural centre of the Kingdom of Cambodia, but also a major international tourism gateway and a modern, vibrant, and cosmopolitan urban destination connecting visitors to tourism destinations throughout the country.

Phnom Penh possesses a distinctive identity, rich cultural assets, and diverse tourism potential. In particular, the Chaktomuk Pedestrian Walkway, as one of the capital’s newest tourism products, continues to gain popularity and recognition as an attractive destination for visitors.

At the same time, H.E. Minister highlighted that, amid increasingly intense tourism competition in the region and rapidly changing traveler behaviour, Cambodia cannot rely solely on its existing tourism assets.

The country must continue to create new tourism products, improve and strengthen the quality of tourism services, enhance destination attractiveness, and reinforce security and safety for visitors.

These efforts are essential to ensure that Phnom Penh can respond effectively to the expectations of a new generation of travellers and keep pace with the evolving competitive landscape among major tourism cities in the region and around the world.

By Phal Sophanith