AKP Phnom Penh, February 27, 2026 --

The four-day Cambodian Products, Fruits and Vegetables Exhibition 2026, the 19th of its kind, officially opened in Siem Reap province on Feb. 26, aiming to boost the local economy and promote national products.

The inauguration ceremony was presided over by H.E. Samheng Bora, Secretary of State at the Ministry of Commerce, and held under the theme “Promoting and Supporting National Products.”

The event was supported by the Siem Reap Provincial Administration and relevant provincial institutions and attended by senior officials from the Ministry of Commerce, provincial leaders, representatives of provincial departments and units, businesspeople, producers, company and enterprise representatives, associations, and students.

Speaking at the event, H.E. Samheng Bora highly valued the efforts of officials at all levels in organising the exhibition, which showcases Cambodia’s potential products and services while creating opportunities for business matching among domestic entrepreneurs and promoting business prospects nationwide.

He said the exhibition provides an important platform for traders, operators, service providers, exporters and importers, fruit and vegetable growers, and farm owners to exhibit, promote, and sell Cambodian-made products that meet standards of quality, aesthetics, and hygiene.

“Organising this exhibition is crucial for promoting Made-in-Cambodia products, increasing domestic consumption, and enhancing the attraction of both national and international tourists to better understand Cambodian products,” he added.

H.E. Samheng Bora also noted that the exhibition aligns with a campaign launched by the Ministry of Commerce on Feb. 14, which runs on a weekly, monthly, and annual basis. Under the campaign, malls, marts, and mini-marts across the capital and provinces are encouraged to decorate and display national products more prominently and attractively.

The Ministry of Commerce, he reaffirmed, continues to diligently fulfil its roles and mission to improve the business environment for entrepreneurs and investors, with the aim of promoting national economic growth.

He further encouraged Cambodian producers, traders, and entrepreneurs to continue innovating and preparing products that meet market demands by enhancing quality, aesthetics, safety, hygiene standards, and affordability, enabling them to compete effectively in the free market.

The exhibition features nearly 100 companies, enterprises, traders, producers, communities, and growers, showcasing their products across 110 booths.

By Chea Vannak