AKP Phnom Penh, November 06, 2025  -- 

The Ministry of Commerce has erected a pavilion to exhibit Cambodia’s potential products at the 8th China International Import Expo (CIIE), held under the theme “New Era - Shared Future” from Nov. 5-10, 2025, at the National Exhibition and Convention Centre in Shanghai, People’s Republic of China.

The official inauguration of the Cambodia Pavilion took place on the afternoon of Nov. 5 in the presence of H.E. Samheng Bora, Secretary of State at the Ministry of Commerce, and with the participation of H.E. Wang Liping, Director General of the Department of Asian Affairs at the Ministry of Commerce of China, the Representative of the Consulate General of Cambodia in Shanghai, officials from the Ministry of Commerce, and private sector representatives.

This year, the Cambodia Pavilion was constructed in a modern architectural style and divided into four zones, namely: 1. Cultural and Product Display Zone – showcasing Khmer arts, culture, and Cambodian products, 2. Performance and LED Display Zone – featuring live performances and digital displays to promote Cambodia’s economic, trade, investment, cultural, artistic, and tourism potential, 3. Business Meeting Zone – for Cambodian companies and enterprises to meet, discuss, and explore business cooperation with participating companies, 4. Reception Zone – providing information on doing business and trade facilitation in Cambodia, and offering product tastings such as cashew nuts, coffee, noodles, and fragrant rice.

In addition, the Ministry coordinated eight Cambodian companies to participate and display their products at both the exhibition areas and the Cambodia Pavilion. 

The Ministry also organised daily cultural performances featuring traditional Khmer music and instruments.

At the exhibition, the Ministry of Commerce focused on presenting and promoting Cambodia’s high-quality potential products with premium packaging and recognised national and international hygiene standards.

These included fagrant rice for export, cashew nuts, and dried mango with attractive export packaging for both export and online sales, and high-quality pepper for sale in the Chinese market.

Additionally, other showcased items included silk handicrafts, geographical indication products, coffee, dried mango, palm sugar, Kampot salt flakes, instant noodles, jewelry, silver, carvings, handicrafts, souvenirs, and many other Cambodian-made goods. 

The participation aimed to expand Cambodia’s exports to China and to strengthen trade cooperation between the two countries.

By Chea Vannak