AKP Phnom Penh, September 19, 2025 --

Prominent media professionals and researchers from China and Cambodia have been convened in Kunming, China, for a media cooperation forum, part of the second symposium of the "Diamond Hexagon" from Yunnan and Cambodian Think Tanks.

The event, held on Sept. 18, focused on the crucial role of media in strengthening the ironclad friendship and bilateral cooperation between the two nations.

During the forum, Cambodian and Chinese media representatives and researchers emphasised that media should serve as a bridge for communication and mutual understanding.

They highlighted the responsibility of journalists to provide accurate, objective, and fair reporting that reflects the shared progress and development between the two countries.

Participants stressed that by showcasing successful cooperation projects, such as infrastructure development or agricultural initiatives, the media can build public trust and support for these partnerships.

The forum also underscored the importance of people-to-people exchanges. Chinese researchers and media professionals shared their views on using media platforms to tell stories that resonate with the public in both countries.

Through joint productions, content sharing, and journalist training programmes, we can transcend cultural estrangement and build stronger people-to-people bonds, said Mr. Pa Chetha, Deputy Director General of Fresh News.

“Media consistently plays an irreplaceable role in fostering mutual understanding and trust between nations. Within this context of the forum, the role of media is the most important. Collaborative efforts between Chinese and Cambodian media outlets are vital for telling news stories accurately and promoting cultural appreciation,” he said at the parallel discussion on Global Civilisation Initiative and China-Cambodia Media Cooperation.

Mr. Nhem Sophal, Editor in Charge of Business News at Apsara Media Services, noted that media cooperation between Cambodia and China has developed in recent years, participating in sharing information in all fields, helping to expand understanding and closeness between the two people. 

“Through continued collaboration and dialogue, the insights and discussions from this forum will be practical actions that benefit the two nations. Let us continue to work hand-in-hand to build a brighter and more prosperous future for the peoples of China and Cambodia,” he said. 

Ms. Luo Yang, Researcher at Chinese Overseas Chinese Research Institute, shared her views on the social media’s role in exchange China-Cambodia people-to-people and cultural exchanges. She noted that platforms like TikTok, WeChat, and other popular social media applications are effective tools for overcoming geographical barriers.

“Social media allows for the direct sharing of cultural content, from traditional art and music to daily life vlogs, which helps to break down stereotypes and build empathy between the two peoples,” she added.

The event concluded with a call for more frequent exchanges and collaborative projects to ensure that media remains a vital force in the continued growth of bilateral relations.

The event was co-organised by the Silk Road Think Tank Association, Chinese (Kunming) Academy of South and Southeast Asia Studies/Yunnan Academy of Social Science, and Jiujiang University.

By Chea Vannak