AKP Phnom Penh, August 27, 2025 --   

The Kingdom of Cambodia and Yunnan Province of the People’s Republic of China have agreed to strengthen cooperation in advancing practical tourism development, highlighted by a familiarisation visit from leading Yunnan tourism enterprises organised by the Provincial Department of Culture and Tourism.

The agreement was reached during a meeting on Aug. 26 in Kunming, Yunnan Province between H.E. Huot Hak, Cambodian Minister of Tourism, and senior representatives of major Yunnan tourism enterprises, including international travel companies such as Trip.com. The delegation was led by Mr. Ma Zhigang, Head of the Yunnan Provincial Department of Culture and Tourism.

According to the Ministry of Tourism, the discussions centred on strengthening and expanding tourism cooperation between Cambodia and Yunnan Province, with a focus on implementing concrete initiatives to increase tourist flows between Cambodia, Yunnan, and international markets.

Both sides agreed to pursue practical measures, including the broad promotion of Cambodia’s tourism potential, the dissemination of accurate information on safety to counter misinformation, and joint organisation of a Familiarisation Trip (FAM Trip).

The upcoming FAM Trip will bring tourism enterprises, media representatives, investors, and influencers from Yunnan Province, led by the Provincial Department of Culture and Tourism, to visit Cambodia. The programme will allow participants to explore Cambodia’s tourism and investment potential, as well as engage in discussions with Cambodian tourism companies to establish cooperation.

By Phal Sophanith