AKP Phnom Penh, May 24, 2025 --

H.E. Huot Hak, Cambodian Minister of Tourism, received H.E. Xu Kunlin, Governor of China’s Jiangsu province, and his delegation on May 23 to discuss strengthening bilateral cooperation in the tourism sector.

During the meeting, the two sides explored the possibility of increasing direct flights between major cities in Jiangsu and Cambodia’s key tourist destinations, aiming to boost tourist flows from Jiangsu to Cambodia.

Both parties also agreed to jointly promote Cambodian tourism more actively among residents of Jiangsu province, in line with the objectives of the “Cambodia-China Tourism Year 2025.”

They also pledged to closely collaborate on the organisation of joint tourism events in 2025, both in Cambodia and China — including a Cambodia Festival in Jiangsu Province.

The festival aims to highlight Cambodia’s rich cultural heritage and tourism potential, while also encouraging Jiangsu-based investors to explore opportunities in developing tourism products in Cambodia.

Such initiatives, H.E. Minister said, will receive support, protection, and incentives from the Royal Government of Cambodia.

Furthermore, the two sides will coordinate Familiarisation Trips (FAM Trips), inviting prominent media representatives and social media influencers from Jiangsu to visit Cambodia. These visits aim to amplify the international visibility of Cambodia’s tourism assets through modern digital and media platforms.

By Chea Vannak